![Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
![Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing](https://miro.medium.com/max/1400/1*BnoSug-BwzCYlOlB6txzEQ.jpeg)
Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
![What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK) What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)](https://activeinternetmarketing.co.uk/wp-content/uploads/2016/09/NIKE_GREATNESS_img03_1000.jpg)
What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)
![Storytelling: Refrescos Nike o qué pasaría si Hamlet se portara como Caperucita – palabras a flor de piel Storytelling: Refrescos Nike o qué pasaría si Hamlet se portara como Caperucita – palabras a flor de piel](https://palabrasaflordepiel.files.wordpress.com/2017/03/captura-de-pantalla-2017-03-13-a-las-10-34-08.png?w=1024&h=1024)